We've entered a new era. Call it the age of imagination, ideation, conceptualization, creativity, innovation-take your pick. Creativity, mental flexibility, and collaboration have displaced one-dimensional intelligence and isolated determination as core ingredients of competitive advantage. But these 21st century methods and mindsets needed to drive innovation are only found by tapping into the discretionary levels of passion and initiative within us. This is where Out Think leadership comes in. Out Think presents big ideas along with actionable advice to drive unique value and innovation in