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Lädt ... The User Is Always Right: A Practical Guide to Creating and Using Personas for the Webvon Steve Mulder, Ziv Yaar
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Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. Great book on deeply understanding how to put together and utilize personas in a design project. Great information with detail, but still clear and very understandable. Really helpful for anyone trying to make the best use of this design tool. ( )
"Anyone concerned with targeting a Website more effectively will find this book an invaluable desktop aid." Gehört zur Reihe
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design. Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)005.7Information Computing and Information Computer programming, programs, data, security DataKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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