Effective Communications in easy steps offers clarity in the world of corporate communications. There is no blue-sky, synergy-based, customer-centric thinking here; just informed, clear, practical and commonsense advice on how to use communications to actually get the right message across to the correct audience. Written by two communications experts, with over 25 years experience between them, they will show you how to: * Create a practical Communications Strategy that will really work * Understand how, and why, to evaluate your communications * Build, and maintain, websites that keep delivering * Unravel the mysteries of social media * Why videos are important, and how to create effective videos * Explode some of the myths about communications in the workplace Communications in the workplace should be a simple thing and, with this book to guide you, it really can be.