StartseiteGruppenForumMehrZeitgeist
Web-Site durchsuchen
Diese Seite verwendet Cookies für unsere Dienste, zur Verbesserung unserer Leistungen, für Analytik und (falls Sie nicht eingeloggt sind) für Werbung. Indem Sie LibraryThing nutzen, erklären Sie dass Sie unsere Nutzungsbedingungen und Datenschutzrichtlinie gelesen und verstanden haben. Die Nutzung unserer Webseite und Dienste unterliegt diesen Richtlinien und Geschäftsbedingungen.
Hide this

Ergebnisse von Google Books

Auf ein Miniaturbild klicken, um zu Google Books zu gelangen.

UnSelling: The New Customer Experience von…
Lädt ...

UnSelling: The New Customer Experience (2014. Auflage)

von Scott Stratten (Autor)

MitgliederRezensionenBeliebtheitDurchschnittliche BewertungDiskussionen
182961,936 (5)Keine
UnSelling is about everything but the sell. We put all ofour focus on the individual purchase transaction, while putting therest of our business actions second. We've become blind to customerservice, support, branding, experiences and even product quality.Sixty percent of a purchasing decision is made before a customereven contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeatcustomers, not one-time buyers. Create loyal clients that referothers, not faceless numbers. Becoming the go-to company forsomething, before they even need you. You don't need social media, but you can be connecting with yourclients socially. Your video doesn't have to be viral in front of amillion people, just contagious in front of your specific market.Content, connection, engagement. It's time to separate from thepack of noise. It's time to UnSell.… (mehr)
Mitglied:Jill.Ford
Titel:UnSelling: The New Customer Experience
Autoren:Scott Stratten (Autor)
Info:Wiley (2014), Edition: 1, 240 pages
Sammlungen:Deine Bibliothek
Bewertung:
Tags:Keine

Werk-Details

UnSelling: The New Customer Experience von Scott Stratten

Keine
Lädt ...

Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest.

Keine aktuelle Diskussion zu diesem Buch.

Informative,on point and charmingly funny. A book that I really believe could make a difference to companies everywhere. Fantastic pieces of advice being that if you create good products/services , don't be an asshole, hire competent people and treat them well -- you will succeed. Thoroughly enjoyed and learned a lot and will be picking up copies of his other books. Some other random thoughts while I drink wine and type up this review. I have never heard Social Media described in terms of donuts, but damn, it totally makes sense. The Chapter about publishing was interesting as I now get the point of pre-orders in terms of placement on Bestsellers lists. Rather amazed that after working for Chapters for 5 years and book blogging for at least 8, I didn't understand this. I was a little disappointed of the mentions of Barnes and Noble and Amazon, but no mention of Indigo. Sent the book info to one of my favourite people, Jeremy -- and I hope it was interesting and helpful for him as well. There is also a chapter that compares Westjet and Air Canada. Westjet just hired me and the chapter made me feel that I chose the right company to apply for. Oh yeah and they mentioned Forty Creek, so I decided to try some and it was good. But umm I am a wine girl and not used to stronger liquor -- sorry honey for falling asleep while watching Quantico with you -- it wasn't me -- it was the whiskey.

Favourite Quotes/Passage

"Knowledge plus passion for product and/or service equals profit."

"Hire for passion and treat employees with value and respect - that way when you get what you pay for , you'll be getting awesome work, instead of a whole lot of nothing." ( )
  mountie9 | Dec 27, 2016 |
keine Rezensionen | Rezension hinzufügen
Du musst dich einloggen, um "Wissenswertes" zu bearbeiten.
Weitere Hilfe gibt es auf der "Wissenswertes"-Hilfe-Seite.
Gebräuchlichster Titel
Originaltitel
Alternative Titel
Ursprüngliches Erscheinungsdatum
Figuren/Charaktere
Wichtige Schauplätze
Wichtige Ereignisse
Zugehörige Filme
Preise und Auszeichnungen
Epigraph (Motto/Zitat)
Widmung
Erste Worte
Zitate
Letzte Worte
Hinweis zur Identitätsklärung
Verlagslektoren
Klappentexte von
Originalsprache
Anerkannter DDC/MDS

Literaturhinweise zu diesem Werk aus externen Quellen.

Wikipedia auf Englisch

Keine

UnSelling is about everything but the sell. We put all ofour focus on the individual purchase transaction, while putting therest of our business actions second. We've become blind to customerservice, support, branding, experiences and even product quality.Sixty percent of a purchasing decision is made before a customereven contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeatcustomers, not one-time buyers. Create loyal clients that referothers, not faceless numbers. Becoming the go-to company forsomething, before they even need you. You don't need social media, but you can be connecting with yourclients socially. Your video doesn't have to be viral in front of amillion people, just contagious in front of your specific market.Content, connection, engagement. It's time to separate from thepack of noise. It's time to UnSell.

Keine Bibliotheksbeschreibungen gefunden.

Buchbeschreibung
Zusammenfassung in Haiku-Form

Gespeicherte Links

Beliebte Umschlagbilder

Bewertung

Durchschnitt: (5)
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5 1

GenreThing

Bist das du?

Werde ein LibraryThing-Autor.

 

Über uns | Kontakt/Impressum | LibraryThing.com | Datenschutz/Nutzungsbedingungen | Hilfe/FAQs | Blog | LT-Shop | APIs | TinyCat | Nachlassbibliotheken | Vorab-Rezensenten | Wissenswertes | 160,315,505 Bücher! | Menüleiste: Immer sichtbar