Win it for...is a tribute to a most underrated virtue - loyalty. It is a sonnet to ta team, the Boston Red Sox, that has been a defining obsession for an entire region of people for more than five generations. The book features a collection fo searing and heartfelt postings from hundreds of fans who wanted to dedicate a Red Sox victory in the 2004 American League playoffs and World Series to some unforgettable peoople in their lives. On the morning of the seventh game of the epic Red Sox - Yankees American League Championship Series, Shaun Kelly, who wrote the book's preface and is a member of the internet message board at SonsofSamHorn.com, began pounding away on his computer keyboard crafting his own particular 'mojo that he hoped would ultimately defeat the despised Yankees. He originated the Win it for thread and urged other members, some 2,000 strong, to do the same - urging the Red Sox to win it for the people who had loved the team through thick and thin.