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Thirsty Dragon: China's Lust for Bordeaux and the Threat to the World's Best Wines

von Suzanne Mustacich

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"The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common--old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China. Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets--and ever higher prices--in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role. At once a tale of business skulduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines"--… (mehr)
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There are two different stories being told here: the first is the story of the business of wine and how the Chinese communist model clashed with the wine culture of the Bordeaux; and the second is the story of making wine in China and the struggle of finding the right place to grow the grapes, make the wine and find actual wine drinkers in China. Full of first hand accounts of those that worked to bring wine and the wine business to China, it was a fascinating look into the cultural conflict between the absurdity of the Chinese communist system and the west. I found the writing style clear and easy to read while also painting a picture of the people and places involved, the book also felt well researched and well organized. The authors melding of the details of the business of wine and the impact of the events on the lives of all of those involved both in France and China really drew me into this book. I received a free ARC of this book through Goodreads First Reads giveaways.
( )
  SteveKey | Jan 8, 2021 |
Diese Rezension wurde für LibraryThing Early Reviewers geschrieben.
I've been trying to finish Thirsty Dragon for months, but I haven't managed to do so. The topics (China, wine) I love, but the text is just not resonating with me. If I were to describe what I've read so far, I'd say it's like a thoroughly researched piece of journalism: one where the author could not compel herself to leave out a single detail. Perhaps I'm just bogged down in the granularity somehow--looking for the bigger picture, the broader brushstroke. Yet the purported point of the book seems to be revealed in the subtitle, so my motivation to read as if I were devouring a mystery or thriller is just not there. I'm just not getting into it.
  sgump | Jul 2, 2016 |
Diese Rezension wurde für LibraryThing Early Reviewers geschrieben.
I received this book for free from Early Giveaway. I lasted 12 pages, couldn't even make it to page 50. Way too boring and way too technical for me. Sorry not my cup of tea or wine this purpose.

For the rest of the review, visit my blog at: http://angelofmine1974.livejournal.com/103560.html
  booklover3258 | Mar 18, 2016 |
Diese Rezension wurde für LibraryThing Early Reviewers geschrieben.
An excellent book for the wine lovers on your gift list! Mustacich covers often complex ground in readable accessible prose explaining the interrelation of the French and Chinese wine markets. This is a great review of wine-making in general and in Bordeaux in particular. We readily see what makes Bordeaux wines so valued worldwide. That appreciation spread to China with its rising power in world markets in the past decade or so. Wine can be appreciated as a major component of a delightful meal. With high prices for top vineyards and hefty fees to wine "futures", Wine is also very big business. China's interests span both. A very interesting read. ( )
  michigantrumpet | Mar 17, 2016 |
Diese Rezension wurde für LibraryThing Early Reviewers geschrieben.
In general this is a book about the complex relationship of China and French wine. As China has developed a middle class, a demand has grown for French fine wines. As Bordeaux wines come under strict scrutiny in France for their quality, and the subsequent trading ability, the Chinese seem to appreciate this, and developed a demand for this.

The stor includes both demand by China to importB Bordeaux wines, and a somewht halting effort to try and grow similar wines in China. Among all the complexities of trade agreements, and the downturn in the world economy from 2008, this story takes place with many fits and starts. The author covers the attempt by many to try and sell counterfeit wines in Chinese. Many people in China are easy victims of fraud becuse of their lack of knowledge and a taste only beginning to recognize the variability in the quality of wine.

The quality of any given Bordeaux is dependent on many factors: the specific vineyard, the weather, the ability of the wine-maker to combine juice from various types of grape adroitly. Added to this is the fact that the final taste of the wine will not be known for at least 18 months after it is bottled.

I personally have always liked Bordeaux wines, and I have realized that many Americans are pretty indifferent to Bordeaux, particularly Sauternes. This part of the story was not really tckled by the author.

This book spends a lof time on the various players, mainly Chinese, who hve tried to make China a great player in the world-wide wine industry. This book gives a good look inside as this progresses along. ( )
  vpfluke | Feb 28, 2016 |
During China’s National People’s Congress in March 1996, then Premier Li Peng criticized the harmful effects of drinking harsh Chinese grain spirits and praised red wine. The result for the French wine industry was initially sweet, but with a sour finish.

“It was an unmistakeable signal to every official, state employee, and entrepreneur that red wine was approved by the Communist leadership,” writes Suzanne Mustacich in “Thirsty Dragon: China’s Lust for Bordeaux and the Threat to the World’s Best Wines,” a wide-ranging look at the Chinese wine market in which she reveals widespread skulduggery. The Wine Spectator contributing editor shows how the Communist Party’s new stance had unexpected consequences for some of the world’s finest wines.

Following Mr. Li’s speech, China’s wine imports soared. Even modest vintages attracted higher prices than in the West.

“For the most part, the Chinese had no idea what they were drinking. Enthusiasm for wine outpaced knowledge,” says Ms. Mustacich. The label, and the perceived value of the brand, was more important than the contents of the bottle.

...

Ms. Mustacich’s palatably dry, matter-of-fact style is laced with wryly tart criticism of both the hidebound French and the corrupt and incompetent Chinese wine merchants. Her meticulously researched if sometimes complex account has a vast cast of colorful characters, from ancien régime château owners to startup Chinese wine makers, corrupt officials, arriviste Chinese investors, and the counterfeiters and those hunting them.

The Chinese have quickly found ways to induce some lesser châteaux to sign exclusivity agreements and to cut out the négociants. They have also sought to increase profits by buying dozens of châteaux outright, although there’s criticism of absentee and incompetent management. Meanwhile, French-trained Chinese wine makers look set to take over the under-$50 market, which is still safe for banqueting purposes and shows some life.

The weakness of traditional markets and the failure of Russia or India to acquire a taste for significant volumes of wine has left the great names of Bordeaux increasingly in thrall to the Chinese. No premier cru château has yet passed into Chinese hands, but it might be a matter of time.

However, as one of Ms. Mustatich’s wine-trader interviewees in Hong Kong points out, for most people in China wine is still just a commodity. “How many rich Chinese will open a bottle of wine at home? Zero. The problem is, we need the wine to be drunk.”

The Bordeaux wine industry’s glass is already, it seems, half empty.

hinzugefügt von peternh | bearbeitenWall Street Journal, Peter Neville-Hadley (bezahlte Seite) (Dec 9, 2015)
 
hinzugefügt von DoctorDebt | bearbeitenPalate Press, Simon Woolf (Sep 17, 2015)
 
hinzugefügt von DoctorDebt | bearbeitenDecanter, Jane Anson (Aug 27, 2015)
 

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"The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common--old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China. Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets--and ever higher prices--in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role. At once a tale of business skulduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines"--

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Suzanne Mustacichs Buch Thirsty Dragon: China’s Lust for Bordeaux and the Threat to the World's Best Wines wurde im Frührezensenten-Programm LibraryThing Early Reviewers angeboten.

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