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Lädt ... In Search of Stupidity: Over 20 Years of High-Tech Marketing Disastersvon Merrill R. (Rick) Chapman
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Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. Slashdot.org An excellent source of information, analysis and good laughs. It's one of the few industry titles that will give you a large supply of stories to re-tell to other developers over a beer. Chapman's book is also an excellent case study collection of anti-management rules that one should avoid when running a high tech company. Zeige 2 von 2 keine Rezensionen | Rezension hinzufügen
In Search of Stupidity is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work. Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry. Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)338.47004Social sciences Economics Production Secondary industries and services Services and specific products Computer IndustryKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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Gli ultimi due o tre capitoli sono comunque più interessanti e meglio scritti rispetto al resto del libro, secondo me. Qualità un po' altalenante, rivolto comunque al grande pubblico. ( )