When I left the corporate world to focus on writing fiction, I thought, "this is my chance to be 100% creative." Soon after, I realized that my business skills were more valuable than I had ever realized, since these days, marketing and promo are a huge part of an author's job. Being able to think in terms of author brand, marketing plan, or strategic long-term vision are all important and I have my career in fashion retailing to thank for that.

Even though I'm not currently employed in the business world, I still enjoy (and am inspired by ) entrepreneurs, savvy thinkers, and risk takers, and that's one of the reasons I love Adam Grant's books. They make me think about business in a whole new way and inspire me to try new ideas. Where I once thought the people who made it big were the ones who charged ahead fearlessly, breaking new ground, pioneering new ideas despite popular opinion, I can now see that calculated risks are possibly even more effective. Learning from others, improving upon ideas that exist, and welcoming dissenting opinions are the way to go. I finished the book with a notebook filled with ideas to test, and I've already gifted the book to two close friends.

Even if you're not into business-think and strategizing, you'll enjoy the insider stories of college friends who took on a retail giant, how Seinfeld almost didn't get made, the sentence that sold Disney on The Lion King, and more. Highly recommend! ( )

Fun stories but forgetful and with a self help dimesion that is way too complex.

Even though this is well writhen thoughtful book, I think you need to be really deeply interested jn the subject area to want to read this in detail. ( )

I'm still looking for the parts of this book which will change how I see the world, as Sheryl Sandberg puts it. So far it has only succeeded in sending me to sleep earlier than usual...which isn't such a bad thing.

I found this had some good points but was significantly longer than it needed to be. Quite a large focus on activists & Bridgewater too.
3.25/5 ( )

The first several chapters are focused and on topic with presentating the differences in conformists and non-conformists. It’s loses impact as it goes on. ( )