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Lädt ... Made With: The Emerging Alternatives to Western Brands: From Istanbul to Indonesiavon John Grant
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The new Muslim world"the so-called Interland"consists of Muslim majority countries and accounts for most of the fastest emergingnext economies. The title of this book (Made With) reflects a distinctive approach to business and brand creation found in this new frontier, one that combines humanity, meaning, soul, andthe crowd. Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews the leading creatives, entrepreneurs, and marketers who are driving these extraordinary developments. The book is rich with fascinating stories, examples, and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world, and what the West can learn and apply to its own markets. Keine Bibliotheksbeschreibungen gefunden. |
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![]() GenresMelvil Decimal System (DDC)658.827091767Technology Management and auxiliary services Management Of Marketing BrandingKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt: Keine Bewertungen.Bist das du?Werde ein LibraryThing-Autor. |