Auf ein Miniaturbild klicken, um zu Google Books zu gelangen.
Lädt ... Made to Stick: Why Some Ideas Survive and Others Die (Original 2007; 2007. Auflage)von Chip Heath, Dan Heath
Werk-InformationenWas bleibt: Wie die richtige Story Ihre Werbung unwiderstehlich macht von Chip Heath (2007)
Lädt ...
Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. Die Grundüberlegungen in diesem Buch sind durchaus als gut zu bezeichnen. Aber nach den ersten interessanten Seiten entsteht der Eindruck, dass sich die Autoren abmühen, die Kapitel zu füllen, indem sie eine Ansammlung von vergleichsweise anekdotischen Erkenntnissen und darüber hinaus Offensichtlichem zusammentragen. Das Resultat erweist sich als langatmig, sodass es letztlich ein Paradoxon darstellt, dass gerade die Ideen in diesem Buch sich schwer tun, 'haften' zu bleiben. ( )
The book is a rare combination of being both "an easy read" as well as providing thoughtful information that can be readily applied. I especially like that this book follows its own rules for stickiness. "Made to Stick" might have followed its own advice a bit more. The analytical point of all those sticky ideas almost gets lost in the welter of anecdotes. The big sellers in this field of finding common ingredients in success/failure stories are rarely as thorough as "Stick," but they're usually easier to incorporate into your daily process. Much of the content of the book, however, has been said before, in other contexts, and often to a more satisfying end. Prestigeträchtige AuswahlenBemerkenswerte Listen
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description. Keine Bibliotheksbeschreibungen gefunden. |
Aktuelle DiskussionenKeineBeliebte Umschlagbilder
Google Books — Lädt ... GenresMelvil Decimal System (DDC)302.13Social sciences Social Sciences; Sociology and anthropology Social Interaction General topics of social interaction Social choiceKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
Bist das du?Werde ein LibraryThing-Autor. |