The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU (tm). This groundbreaking book provides the reader with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand. You'll learn how to:       -          Identify the 6 essential positioning elements that define your personal brand -          Master the 5 everyday activities that most clearly communicate your brand -          Avoid the top 20 Personal Brand Busters(tm) that could keep you from success -          Increase your earning power and job satisfaction -          Build on-the-job trust and loyalty in YOU(tm)