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Lädt ... Mission-Based Marketing: PositioningYour Not-for-Profit in an Increasingly Competitive World (Brinckerhoff, Peter C., Mi (2002. Auflage)von Peter C. Brinckerhoff
Werk-InformationenMission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World von Peter C. Brinckerhoff
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Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. Brinkhoff's book takes the reader step-by-step through the creation of a marketing plan, with emphasis on addressing the wants (as defined by the customer) rather than the needs (as defined by the organization) of the customer. It's readable, not intimidating, and is a great place to start for any nonprofit executive who needs to learn about marketing - or who needs a refresher on the reality of today's nonprofit marketing environment. ( ) keine Rezensionen | Rezension hinzufügen
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A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.Includes new material on nonprofit websites Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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