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Lädt ... Free Prize Inside: The Next Big Marketing Ideavon Seth Godin
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Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. BTRIPP's review of Seth Godin's "Free Prize Inside: How to Make a Purple Cow" (1089 words) This inspires the reader to think of ideas that will get attention and differentiate in sometimes extreme ways. The champion must also have the heart to believe it and sell it. Business is full of obvious cases where the sole winner did just that. They need to sell it at the top, at the bottom, wherever will work. He also talks about "edgecraft" as superior to brainstorming. Take a good concept and make it more by taking some dimension to the edge (flexibility, cheeriness, cleanliness, organizational parameters, tradition, etc). I went into this book with low expectations and was greatly surprised. Not only did it live down to those expectations, I was amazed that a book could be created from such an amalgam of disconnected stories and hindsight predictions of success. This book is nothing more than platitudes and stories, then more platitudes, then a lot more stories. And, while success stories are the realm of any consultant, it doesn’t even appear that the stories used in this book are the result of anything the author has done; rather just pick and chose from the Wall Street Journal to match his needs. This combination of pithy comments and stories reaches its lowest point in the third chapter when there is literally a ten-page list of ideas – starting with a paragraph that begins “The rest of this chapter can’t help but be sort of random.” Well, actually, if it was a well-written book, it could keep from being random. But then, why should it be any different than the rest of the book. And the book really digs into the depths at the end, where there are 38 pages of notes. First, if it was important enough to say, why wasn’t it included in the text? Second, it wasn’t important enough to say. Oh, and did I mention the author goes overboard being self-referential to his other book – Purple Cow? The only Free Prize Inside! was the fact that the company gave this to me for free. (Wonder what I’ll get at the used book store?) keine Rezensionen | Rezension hinzufügen
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How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes: * The Tupperware party, which turned buying plastic bowls into a social event * Flintstones vitamins, which turned a serious product into something fun * The free change-counting machine at every Commerce Bank branch * The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life. Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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