This publication highlights over 70 hidden gems from the Wingender collection, one of the most comprehensive collections of Dutch photobooks today. Since 1956 Jan Wingender accumulated 7000 photobooks, ranging from the 19th century to now. The collection comprises sought-after artist books by such photographers as Ed van der Elsken and Eva Besnyö, as well as rare vernacular publications such as photographically illustrated company books, schoolbooks, and political pamphlets. As such it offers an overview of a rapidly transforming visual culture in the Netherlands, and makes the development of applied Dutch photography insightful. The collection was acquired by the Nederlands Fotomuseum in 2013.