This influential treatise presents upper-level undergraduates and graduate students with a mathematical analysis of choice behavior. It begins with the statement of a general axiom upon which the rest of the book rests; the following three chapters, which may be read independently of each other, are devoted to applications of the theory to substantive problems: psychophysics, utility, and learning.Applications to psychophysics include considerations of time- and space-order effects, the Fechnerian assumption, the power law and its relation to discrimination data, interaction of continua, discr