Auf ein Miniaturbild klicken, um zu Google Books zu gelangen.
Lädt ... 101 Things I Learned® in Advertising School (2018. Auflage)von Tracy Arrington (Autor), Matthew Frederick (Autor)
Werk-Informationen101 Things I Learned® in Advertising School von Tracy Arrington
Keine Lädt ...
Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. Note: I received a digital review copy of this book from the publisher through NetGalley. ( ) I picked up this little gem while browsing the business section at Barnes & Nobles. I love books that think outside the box and shed light on things in a clear and fun way. And that is precisely what this book does. There are no long pages to teach history and all nuances of advertising, but rather quick and practical nuggets of information that you can apply immediately to your business, service, or product. There were also many interesting examples from the real world that everyone can relate to because they involved information on large brands and companies. I found many helpful ideas that I can easily implement in my business and product: - Plutchki's wheel of emotions help people make sense of things. The more expensive the product, the more emotional appeal needs to be (#21) see: https://www.6seconds.org/2020/08/11/plutchik-wheel-emotions/ - Too many choices are paralyzing - offer no more than seven options (#37); - Most people pick medium or medium-tier price/product (#38); - One day only sales do better than ads for longer sales or promotions of unspecified duration (#39); - Don't make superlative claims but rather distinguished ones. No one will believe 'you are the best.' Also, don't make obvious claims. (#69); - Ideas and images presented in threes are naturally enjoyable (#76); Readability - 5 Scope - 3 Depth - 2 Format - 5 Clarity -5 Read this book if: - You want tips and tricks that you can quickly use in your business, website, service, or product. - You want to learn through examples. - You would like to read digestible pieces that are easy and fun to read. - You are not an advertising professional. Zeige 3 von 3 keine Rezensionen | Rezension hinzufügen
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions- Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand. Keine Bibliotheksbeschreibungen gefunden. |
Aktuelle DiskussionenKeine
Google Books — Lädt ... GenresMelvil Decimal System (DDC)659.1Technology Management and auxiliary services Advertising And Public Relations AdvertisingKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
Bist das du?Werde ein LibraryThing-Autor. |