Auf ein Miniaturbild klicken, um zu Google Books zu gelangen.
Lädt ... Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands (2016. Auflage)von Kerry Smith (Autor)
Werk-InformationenExperiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands von Kerry Smith
Keine Lädt ...
Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. Keine Rezensionen keine Rezensionen | Rezension hinzufügen
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach--including Coca-Cola, Nike, Microsoft, American Express and others--open the next chapter of marketing...as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. Keine Bibliotheksbeschreibungen gefunden. |
Aktuelle DiskussionenKeine
Google Books — Lädt ... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
Bist das du?Werde ein LibraryThing-Autor. |