This work offers a summary of the book "FROM WORST TO FIRST: Behind the Scenes of Continental's Remarkable Comeback" by Gordon Bethune. Ultimately, business is about people. That's what Continental Airlines CEO Gordon Bethune demonstrates in this brilliant business book. The author tells how he led Continental's transformation into a successful carrier after years as an unprofitable airline hated by employees and customers. According to Gordon Bethune, everything you do to create a successful company or to forge a successful career will depend on your ability to create, develop and maintai.