Principle Matters: 11 Strategies for Harnessing your Passion and Becoming an Authentic Financial Advisor delivers true stories of Robert Collins¿ inspirational 30-year career as a successful stockbroker, financial advisor, and wealth manager. Bob bares his soul to his readers as he speaks from the heart about the profession he loves. Beginning with his first job as a cold-calling ¿stock jockey¿ reading from prepared scripts and talking to gas station owners, then leaving in disgust after his first week, and finally leading to his success as one of the Barron¿s Top 1,000 advisors in the nation. Newer or younger advisors¿as well as veterans¿ will realize they are not alone as they immerse themselves in the book. Through the pages, Bob emphasizes the principles that will help them harness their passions and become elite financial advisors. It takes drive, passion, inspiration, a great team, and support from peers. Principle Matters provides readers many examples of how to manage their practices even in the midst of chaos around them, how to focus on their goals, and how to learn personal discipline in the face of emotional highs and crushing defeats. It is a book of great reflection and honesty. The 11 Principles Bob outlines in this book underscore the fact that being successful isn¿t always about making money. It¿s always about making a difference.