"This first-of-its-kind show, and the accompanying catalog, strive to define the context for the emergence of "multiples" in the 1960s. In the art world, multiples operate in juxtaposition to the tradition of editioned prints; they are often sculptural, sometimes mass produced, and grow out of the Duchampian idea that every iteration is an original. In the greater society, these objects were an important facet of Pop's mission to bring affordable art to the masses. The catalog concentrates on Warhol and Oldenburg, who actually opened the storefront "gallery" of the title."--LJ