TRADITIONAL SELLING DOESN'T WORK ANY MORE!Did you know that more than 70 percent of the buying decision takes place BEFORE you even know a prospect exists? That's why the traditional sales process doesn't work.In this book, you'll learn:- Why traditional selling doesn't work any more...- The new way consumers (both B2B and B2C) are buying...- Why NO ONE CARES about your product...- How to build credibility and trust in this new world of buying and selling...- And much, much more!WHAT ARE PEOPLE SAYING?"A simple model that works, yet most businesses ignore. If you only take and act on just one of the recommendations in Matt's book, your business will grow." - Joe Pulizzi, Content Marketing Institute"Simply put, Matt White's put together a book here that truly lays out what every business must strive to be in the digital age - helpful, consumer centric, and obsessive about solving the problems of their customers. It's actionable, relevant, and built upon principles that will be affecting businesses for years and years to come. A MUST read!" - Marcus Sheridan, The Sales Lion"Matt White is the real deal...he doesn't just talk it, he walks it, too. To stop selling and start helping is not just a good idea, it's the right thing to do. Well written, action steps, and content that will get your business to the next level. Well done, Matt!" - Doug Sandler, Nice Guys Finish First