Content formatting and page structure are significant components of successful search optimization and lead qualification.Although the process of including key phrases, refining content, and setting up internal links can seem a bit tedious at first, it's a skill that becomes second nature over time and more powerful as you optimize your content again and again.As has become the customary with my books, this Little Black Book has been written to provide you with straight forward, actionable guidance on making the most of your website, no matter if you are a developer, designer, webmaster, or do-it-yourselfer.