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Ghost Signs: Clues to Downtown New York's Past

von Frank Mastropolo

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921,987,993 (4.5)1
New York City's oldest neighborhoods are downtown, where scores of timeworn ads have improbably survived for decades. These "ghost signs" hold the secrets of businesses and products that vanished decades ago. Clues to our jobs, schools, places of worship, cafés, and concert halls lurk in their faded outlines. Journalist and television producer Frank Mastropolo brings more than 100 of these signs to life through insightful commentary on the history of downtown's distinct neighborhoods and the eclectic businesses that anchored them during the first half of the 20th century. The collection offers an important and timely look at New York City's rich economic and social fabric, especially today, when long-established businesses are rapidly being priced out of their neighborhoods.… (mehr)
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If you ever wondered about some old faded murals on buildings and the history behind them, this is a book that will interest you.

Ghost Signs is a heaping helping of gorgeous old building signs and a history lesson about New York’s fledgling businesses. It was interesting to read about Wall Dog painters from the 1920 era when safety precautions took a backseat. I placed a link in for current painters called Wall Dogs.

There is a triangular marker embedded in the sidewalk to mark it as part of the Hess property estate. In 1910 there was a five story building called the Voorhis, owned by David Hess. It was seized by the city as eminent domain to place a subway through the area. During a review of surveys it was determined there was one triangular portion hat still belonged to the Hess Estate. This ,marker was placed to show it was never intended to for public purposes.

Did you know Gold Medal Flour was originally named Washburn Crosby’s Superlative Flour? In 1880 their first entry into an international millers’ competition won a gold medal.

There are more stories to share but it's fun reading, educational too, learning how immigrants started small businesses, some of which became international.

Publication date is November 28, 2019. non-Fiction and Travel genre.

Much thanks to NetGalley for the advanced copy. ( )
  SquirrelHead | Nov 13, 2019 |
The wannabe archaeologist/historian in me absolutely loved this book! Mastropolo uses what he refers to as ghost signs, faded ads and business signage on brick buildings in lower Manhattan, to take the reader back to a time when immigrants to Manhattan set up shop and advertised in a 19th century manner.
Pop up ads in the late 1800's and early 1900's were painted with a long lasting lead paint or cut in stone and although the businesses themselves are gone their memory is not forgotten. Often times, new businesses allowed the paint to remain and although sometimes covered with neon signs the originals can still be deciphered.
The author includes pictures to go along with historical facts about the neighborhoods, businesses and the entrepreneurs who owned them making the book come to life. Fascinating factoids are quite interesting and pertain to companies in still in existence today.
With Mastropolo as my inspiration, I'll pay closer attention to older buildings in my city and wonder about their historical significance with clues left behind by those who came before.
Thank you NetGalley, the author and publisher for advanced copy of the e-book in exchange for a honest review.
On sale in November, 2019 ( )
  Carmenere | Oct 7, 2019 |
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New York City's oldest neighborhoods are downtown, where scores of timeworn ads have improbably survived for decades. These "ghost signs" hold the secrets of businesses and products that vanished decades ago. Clues to our jobs, schools, places of worship, cafés, and concert halls lurk in their faded outlines. Journalist and television producer Frank Mastropolo brings more than 100 of these signs to life through insightful commentary on the history of downtown's distinct neighborhoods and the eclectic businesses that anchored them during the first half of the 20th century. The collection offers an important and timely look at New York City's rich economic and social fabric, especially today, when long-established businesses are rapidly being priced out of their neighborhoods.

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