At least 80% of our choices are made by our instinctive and subconscious brain, according to Nobel prize winning author of Thinking, Fast and Slow, Daniel Kahneman. You achieve better results online by understanding this subconscious brain, how people think, why they click, and how they react to messages. Online Influence consists of three parts, aiming at the most important goals of the online marketeer. Increasing the conversion and sales figures, more effective communication, and raising the brand value. In a practical method, the authors share how you can apply the influencing techniques like the Seven Principles by Cialdini. The book is both a reference book with a scientific background and a practical guide book with examples and hands-on tools. For every (content)marketeer, copywriter, customer journey expert, and UX-designer that want to convince their client by improving their online results.