Finally--a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you'll learn: How to establish goals How to do a situational analysis How to develop a marketing strategy How to develop marketing tactics How to raise money How to forecast If there's one book that will turn your next marketing plan into a winner, Developing a Winning Marketing Plan is it. What critics have to say about Bill Cohen's bestseller on the mail-order business... Building a Mail Order Business: A Complete Manual for Success, 2nd Edition "Dr. Cohen's book thoroughly explores the many facets, and pitfalls, facing the mail order entrepreneur." --Henry R. "Pete" Hoke, Publisher Direct Marketing "Fat as the Bible and very comprehensive." --Booklist "One of the best books I've ever read on the subject." --E. Joseph Cossman author of How I Made $1 Million in Mail Order