The documentary explores the history of the Barbie doll, through older and contemporary clips. Includes interviews with Barbie fans, foes, and fetishists ; these are people of all ages and sexes who either covet or revile Barbie. Visits conventions and auctions, where early dolls and memorabilia are bought and sold. Also tells the story of Barbie's creator and Mattel co-founder: Ruth Handler, whose commentary runs throughout the film. Handler adapted a 1950s German doll for adults called Lilli, to create Barbie, named after her daughter.