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Lädt ... Die 22 unumstößlichen Gebote im Marketing. So tricksen Sie Ihre Konkurrenz aus (1993)von Al Ries, Jack Trout (Autor)
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Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. Good advice for any business person. Though not written with writers in mind, I was able to glean helpful information especially pertaining to my "brand". The book is older, so some of the examples are outdated, but they are still applicable, especially if you remember the products being used as examples. The guy was spot on when it came to what would go wrong with some of these companies. They are no longer around. If you're starting a business, read this book. keine Rezensionen | Rezension hinzufügen
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside. Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else. ( )