This title explores the fundamental secrets of success of some of the world's most admired companies. The author's purpose is simple - to discover, in depth and at firsthand, the reason that these organizations (including a school in the Bronx, New York City) do so well. organize around their own people and in ways that meet and anticipate customer needs. They empower their staff, give them something to believe in, challenge them, provide them with recognition, and are committed to continuous learning and innovation, to change and to total customer relationships. so good. Other insights include: companies that set profits as their number-one goal are actually less profitable in the longrun than people-centred organizations; American competitiveness far outstrips Japan, Germany, France and Britain; and organization is strategy. Robert Waterman is co-author of In Search of Excellence, and author of The Renewal Factor and Adhocracy: The Power to Change.