This is America's leading book on news media relations. Author Clarence Jones was one of America's most-honored investigative reporters in both newspapers and TV. He left reporting in 1984 to write the first edition of this book and form a news media consulting firm. The book is the text for his seminars all over the world and is used by a large number of corporations and government agencies who do their own media training. The book covers media strategy, personal interview skills, and takes you inside the media to explain how they operate and differ. Includes extensive, current data on newspaper circulation, TV ratings, media ownership, etc.