The rise of tattoos into the mainstream has been a defining aspect of 21st century western culture. Tattoos and Popular Cultureshowcases how tattoos have been catapulted from 'deviant' and 'alternative' subculture, into a popular culture, becoming a potent signifier of 'difference' for the Millennial generation.  From tattooed film superheroes such as Harley Quinn, MTV's Just Tattoo of Us, and the extensively tattooed and mediated bodies of celebrities across social media, tattoos are now not only inscribed into increasing numbers of Millennial and Gen Z bodies, but also into mainstream culture. As the entrenched stigmas associated with tattoos are eroded Barron asks, how do subcultural and mainstream tattoo images and practices co-exist? Which cultural expressions are at the forefront of modern tattoo culture?