Auf ein Miniaturbild klicken, um zu Google Books zu gelangen.
Lädt ... Public Communication Campaignsvon Ronald E. Rice, Charles K. Atkin
Keine Lädt ...
Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. Keine Rezensionen keine Rezensionen | Rezension hinzufügen
In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability. The contributors also explore a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, digital games, mobile technology, and social media. Public Communication Campaigns, Fourth Edition will be a valuable resource for both students and researchers in ... Keine Bibliotheksbeschreibungen gefunden. |
Aktuelle DiskussionenKeineBeliebte Umschlagbilder
Google Books — Lädt ... GenresMelvil Decimal System (DDC)659Technology Management and auxiliary services Advertising And Public RelationsKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
Bist das du?Werde ein LibraryThing-Autor. |