"This text helps school officials to effectively communicate with their staff and the community to improve school quality and student learning. Chapters are organized in a way that allows the reader to learn how to establish a public/community-relations program that will be effective with every audience a school administrator will encounter. The authors continue to teach, research, and work extensively with school administrators, and their experience allows them to provide practical advice that is field tested and successful."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved