Cialdini read the world's best-selling business books on selling and marketing, narrowed all the advice town to six principles, researched the scientific evidence for them and tested them empirically if there wasn't any such evidence yet. The result is a book that you need to read if you have ever sold or been sold to. This book will save or make you money. ( )

Excellent book on the ways people get influenced to do things. ( )

Before you head out to buy that new car, make sure you have read this book. It gets into the mind of your (used) car salesman. Lot of other tips and analyses along these lines.

Get it from your local library though, I don't think I would pay for this book.

Before you head out to buy that new car, make sure you have read this book. It gets into the mind of your (used) car salesman. Lot of other tips and analyses along these lines.

Get it from your local library though, I don't think I would pay for this book.

An outstanding review of heuristics and manipulation we use and are abused by in daily life. How to avoid these traps of thinking and to develop deeper insights in reflective thinking and analysis. A book you will want to read....and reread. One small complaint is the overblown self image of the writer. He can be nauseatingly self imbued with his own cleverness at times. The book despite these shortcomings is full of useful and relevant information and particularly useful for those involved in intelligence analysis or fields where creative thinking is a desirable instrument to develop ( )