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Lädt ... Focus Groups: A Practical Guide for Applied Researchvon Richard A. Krueger, Mary Anne Casey
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`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research. Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)361.61068Social sciences Social problems and services; associations Social problems and services Welfare State, Government Involvement Social PolicyKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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