Happy? is best defined as a cultural analysis. Drawing on empirical research, as well as numerous first person interviews with notable Australians, the book exposes the deceitful myths of our culture and explains why we fall prey to them. The book analyses the myths around wealth, materialism, fame, religion, romance, self-esteem, goal setting, etc. It considers the impact of media and advertising. It takes a hard look at happiness from a global, cultural, personal, scientific and medical perspective.