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Lädt ... Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (2008. Auflage)von Tim Ash
Werk-InformationenLanding Pages: Landing Pages, Optimierung, Testen, Conversions generieren von Tim Ash
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Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. Helping prospects find a desired product or service and assisting them through the buying process by enlisting human psychology, knowledge of common user behaviors and a bit of common sense. This book is filled with great ideas and guidance for fine tuning user experience and enhancing your website's buying cycle. ( ) Could a book that would obviously be about grabbing a web surfer's attention for commercial purposes be helpful to someone who wasn't particularly concerned about `conversions'? In this case, absolutely yes. If you can allow your mind to think outside the box just a bit, this book can really provide some helpful advice which can be easily translated to your particular goal. Mr. Ash assumes you know what you want to do but nevertheless gently nudges you with reminders of the many things which you should be considering. Complex - but necessary - concepts are explained in context and without boring definitions so that you can smile smugly with the sure and steadfast knowledge that you've always understood things like Full Factorial Non-Parametric Testing. After a few pages, you'll be eager to make meaningful changes to your own website! Zeige 2 von 2 keine Rezensionen | Rezension hinzufügen
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you'll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimize Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)006.7Information Computer Science; Knowledge and Systems Special Topics Multimedia systemsKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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