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What the Nose Knows: The Science of Scent in Everyday Life

von Avery Gilbert

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Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents. In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture.--From publisher description.… (mehr)
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About: The science of scent. Topics covered include how many smells are there, categorizing odors, why things (such as pot or poo) smell the way they do, perfumes, representation of scents in literature and visual media (including Smellovision) and how scents affect our behaviors (such as while shopping).

Neat Things I Learned:

* Women's farts are stinkier but men fart more

* Women are better at smelling odor than men and have their highest sense of smell around ovulation

* Helen Keller, despite being blind and deaf, did not have a remarkable sense of smell

* Corona beer was originally poorly made and thus oxidized quickly, a lime's acid neutralized the off odor. Now Corona is well made, but the lime tradition lives on

* If you tell people a scent is relaxing, they'll relax when they smell it. Tell them the exact same scent in stimulating and they'll perk up. Scents are all in your head.

* Sniffing coffee beans doesn't "reset" your sense of smell, it's just a placebo effect

* Some companies have "logoscents." Westin hotels has a logoscent called "White Tea" that they put in their lobbies

Pros: Sources cited, concludes with a look to the future.

Cons: Far too much about smell and odors in the arts and not enough about the science of smell. So much so, that the subtitle could be called misleading. ( )
1 abstimmen charlierb3 | Jul 25, 2008 |
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Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents. In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture.--From publisher description.

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