The Charleston Conference Proceedings 2004, document what is arguably the most influential and highly thought of conferences in the U.S. library world. Always well attended and managed, the Conference attracts the leading figures of both the library world and the businesses that service libraries, including publishers--both paper and electronic-- jobbers and aggregators. Its focus is collection management, but the topic is misleading now that traditional collection management has been expanded to include electronic publications of all sorts. Each year the speakers and topics are outstanding and 2004 was no exception. Indeed, the Conference seems to get better each year. The theme of the 2004 conference, All the World's a Serial provided the focus for a wide variety of papers and presentations in collection development, Journals, The Book, Technology, Personell Issues, Consortia, Budgeting, and Books on the Internet. The Charleston Conference is arguably one of the most influential and highly regarded conferences in the U.S. library world. Always well attended and managed, the conference attracts the leading figures from libraries and the businesses that service them, including publishers, jobbers and aggregators. The theme of the Charleston Conference Proceedings 2004 is All the World's A Serial.