WWF is best known for its campaigns to save endangered animals. But the organization actually has a much broader focus, tackling issues such as climate change, poverty and the spread of toxic wastes. This book provides an insight into the aims and methods of WWF and discusses the complex problems it is trying to address. It details the development of WWF and its campaigns. It also looks at some of the criticisms of the organization, such as elitism and a lack of concern for local communities.