A lively and informative account of the most important and dynamic trend in business in the 60s and 70s: corporate mergers. Special attention is given to intrigues, deals, and methods that precede and accompany such mergers and to what happens to the executive personnel of the company that is absorbed. The book is peopled with salty and piquant characters who vie for interest with such real-life merger masters as Howard Hughes, Harold Geneen, and Norton Simon, among others.Mr. Barmash brings style and wit to this well-researched view of the conglomerate phenomenon. He has written a book that informs and entertains in a highly readable manner.