This text shows readers what is necessary to turn an ordinary Web site into a link to a new market, where millions of customers can be reached. Topics include preparing or designing a Web site to be a point of transaction, handling payments from alternative money systems to credit cards, security concerns for the reader and their customers, and how best to present their products. Readers should have all the information they need to guide them through designing and setting up their own online shop, as well as being given the ability to benefit from a fast-growing market.