This survive-and-thrive guide introduces macrofruition, an ongoing 10-step process to get owners focused on the elements of sustained growth. Complete with exercises, the book shows how to: assess financial srengths and employee assets; evaluate and change management practices; weather challenges from without and within; build a dedicated employee team; uncover practices that may be inhibiting growth; determine financial strategies; formulate marketing tactics; learn about customers and competitors; complete a 5-year business plan for growth.