The primary objective of this book is to develop the understanding of creativity and how we can use it effectively to enrich the traditional problem-solving approaches that are characteristic of the decision and management sciences. Features include: mind-expanding exercises, which facilitate creative thinking and improve problem-solving and decision-making skills; realistic cases and models, providing a balance between theory and application; endnotes at the end of each chapter, which provide additional references, comments, and asides on various topics; and discussion on how creative thinking principles can be utilized to develop research ideas.