Information is currency. In today's world of instant global communication and rapidly changing trends, up-to-date and reliable information is essential to effective competition. Recent studies show that data quality problems are costing businesses billions of dollars each year, with poor data linked to waste and inefficiency, damaged credibility among customers and suppliers, and an organizational inability to make sound decisions.In Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information, Danette McGilvray presents a systematic, proven approac