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Arthur decides to enter a jingle for the Crunch Cereal contest and enlists the help of his friends. However, they are not able to create a successful jingle until Arthur overhears his little sister singing a catchy tune and struggles to decide if he should claim it as his own.

This book is useful to enforce the writing process to young readers, since Arthur goes through the stages of brainstorming, drafting, revising, and publishing (final jingle). I would use this for a class read aloud and discuss what stage of the writing process Arthur is at throughout the book. The story also touches on the idea of collaboration and plagiarism. This would be a great opportunity to have a class discussion and make a list of the differences between plagiarizing and creating your own work. ( )

Summary: There is a jingle contest for the Crunch Cereal. Arthur wants to enter the contest, but he can not come up with a jingle to enter. He hears his little sister, D.W., singing a catchy tune. Arthur is unsure if he can use this tune for the contest though since it wasn't his to begin with.

Evaluation/Argument: Young readers are sure to love this Arthur book. Readers will love reading about what Arthur and his friends and family are up to. I loved watching Arthur on t.v. as a young child, which made me more inclined to read the books when I was growing up. I love the way that this text was written as it used more simple text for readers that are just now becoming able to read a chapter book on their own. As a reader I loved to watch the relationships with the different characters develop. I also loved to see how Arthur and his inner struggle about deciding whether or not he should use the jingle for the contest. This inner struggle really attests to Arthur's inner character.
The central message of this book is to never give up and to be determined to get any goal you have set accomplished. Arthur really wanted to enter the contest and was determined to do so. When he was about to give up he heard D.W.'s jingle though. This really sparked a struggle inside of him and gave him the drive he needed to continue on. ( )

Summary: Arthur and his friends make a jingle to send into the cereal company that will be playing on TV. Arthur couldn't think of any jingle until he heard his little sister D.W. sing a song about cereal. He then recorded the song and sent it into the cereal company without telling D.W. He felt bad about doing it and wrote D.W.'s name on the envelope and so D.W. ended up winning the contest because of Arthur.
Genre: The genre is fantasy becuase Arthur is an aardvark who talks and has a whole family of aardvarks. They go to school, eat cereal, watch TV, and do other human things.
Characterization: Arthur is the main character and he is round. Throughout the story, we learn many things about Arthur and how he is pushy, mean to his sister, controlling, but also how he is caring, fair, and a good friend. We know this through Arthur's actions and the words that he speaks.
Media: Drawings ( )