In this volume a group of distinguished psychologists considers what the cross-cultural approach has to offer the discipline of social psychology. It begins with an assessment of the cross-cultural position, its faults and some requirements for broader acceptance. In the second section, cross-culturalists present the case for the cross-cultural approach in a broad, theoretical and synoptic presentation. The next section consists of integrated, empirical summaries of cross-cultural research in selected areas by practitioners in the vanguard of work in that area. Finally, some of the social psychologists indicate how their original thinking has changed in the light of the presentations of the cross-culturalists.