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The Complete "Masters of the Poster": All 256 Color Plates from "Les Maitres De L'Affiche" (1990)

von Stanley Appelbaum

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Les Maitres de l'Affiche (The Masters of the Poster) is one of the most prestigious and influential art publications in history. Its 256 colour plates have preserved for each succeeding generation a wide- ranging selection of outstanding posters from the turn of the century, when the popular art form had reached its first peak. This Dover edition is the first complete republication of the legendary Maitres set to devote a full large page to each plate.Les Maitres de l'Affiche was issued as separate numbered sheets measuring 11 1/4 x 15 1/2 inches. Every month for 60 months, from December 1895 through November 1900, subscribers received a wrapper containing four consecutively numbered poster reproductions. On 16 occasions, the monthly wrapper also contained a bonus plate, not a poster reproduction but a specially created art lithograph. Jules Cheret, father of the modern poster, emerged with the lion's share of the plates, 60 of the 240 numbered poster reproductions and 7 of the 16 unnumbered bonus plates. Of the 97 artists represented in Les Maitres de l'Affiche, some were preeminent painters and printmakers at various stages of their careers: Toulouse-Lautrec, Denis, Bonnard, Vallotton, Puvis de Chavannes. Others were famous illustrators and cartoonists of the period, still well known to art collectors and bibliophiles: Forain, Caran d'Ache, Ibels, Willete, Boutet de Monvel, Leandre. But there were also all those whose names say ""poster,"" the conquering pioneers of the new medium: Cheret himself, Mucha, Steinlen, the Beggarstaffs, Grasset, Penfield, Parrish, Bradley, and Hardy.This edition reproduces the plates in their original numerical sequence, one to a page, retaining the standardized tan border introduced by the editors of Les Maitres. The bonus plates, originally unnumbered and issued at various times, have been given the letters A through P and have been placed at the end of the volume. The List of Plates indicates the exact months in which Maitres subscribersreceived these bonus plates. In order to keep the plate pages uncluttered, the captions on those pages have been limited to plate number (or letter) and the artist's name. The List of Plates also furnishes essential data on the original full-sized posters: their dimensions, the year in which they were first published, city of publication, and specific print shop responsible. A special Dover feature, which is almost certainly a first ever, is a full literal translation of the text of all posters printed in a language other than English. These are all new direct translations from French, German, Italian, Spanish, Dutch, Danish, Czech, and Hungarian.… (mehr)
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On a dull and damp day, sitting in a chair by the heating vent and looking at pretty Art Nouveau posters is an a-okay thing to do. Obviously, the optimal way to do so would be in a big, glossy, coffee-table book, with thick sheets that take both hands to turn and smooth down, but on my iPad works too. Click-click-click, pretty poster after pretty poster. I'd decorate my walls with the ones I liked best if I could.

It's Dover, so bare-bones as Dover often is. Having the translation of the posters in a completely different section than the posters themselves, rather than on the same page as the poster itself, may work better in a print book than the e-book, where one can flip with more impunity. But if you're just in it for the pretty pictures, typography, and graphic design, then really, what do the words matter?

Off to find out which ones are in the public domain for me to print off.

The Complete "Masters of the Poster" All 256 Color Plates from "Les Maitres de l'Affiche" went on sale July 20, 2016.

I received a copy free from Netgalley in exchange for an honest review. ( )
  reluctantm | Oct 10, 2016 |
A delightful collection of vintage posters, always very interesting to check out. However, my digital copy was a little messed up, I could just not get it to show the entire page, so every poster bottom was cut off :( that's why it's 4 stars. But I believe this will not be a problem with the print edition, and things like this are best to savor in print anyway!

P.S. I got this on Netgalley in exchange for my honest review. ( )
  avalinah | Sep 11, 2016 |
Just the thought of a poster subscription series makes me wonder why no one does this today. At the turn of the previous century, with Art Nouveau in full bloom, Victorian still prominent, and Art Deco hinted as the future, posters blossomed. They were most decidedly worth receiving in the mail – four a month, for a full series of 240. Mucha, Toulouse-Lautrec, Grasset and countless others, made their living in advertising.

And here they are, in order, numbered, with stats about the artists, and an overview. The artists were breaking out of the stifling Victorian mould. They were no longer restricted to geometric frameworks. Their subjects could be facing away, playing with the text, woven into the title, or have nothing whatever to do with the product being advertised. The artists made up new fonts like there was no tomorrow. For centuries, there had been only a handful of fonts outside the decorous initial letters of religious text chapters. Here, now, for all to see, was open competition to attract the eye of the passer-by. And in as ultra-modern a fashion as possible.

It was an exuberant era, beautifully assembled in this Dover collection for all to see in outsized pages.

David Wineberg ( )
  DavidWineberg | Aug 19, 2016 |
Note: I received a digital review copy of this book from the publisher through NetGalley.
  fernandie | Sep 15, 2022 |
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Les Maitres de l'Affiche (The Masters of the Poster) is one of the most prestigious and influential art publications in history. Its 256 colour plates have preserved for each succeeding generation a wide- ranging selection of outstanding posters from the turn of the century, when the popular art form had reached its first peak. This Dover edition is the first complete republication of the legendary Maitres set to devote a full large page to each plate.Les Maitres de l'Affiche was issued as separate numbered sheets measuring 11 1/4 x 15 1/2 inches. Every month for 60 months, from December 1895 through November 1900, subscribers received a wrapper containing four consecutively numbered poster reproductions. On 16 occasions, the monthly wrapper also contained a bonus plate, not a poster reproduction but a specially created art lithograph. Jules Cheret, father of the modern poster, emerged with the lion's share of the plates, 60 of the 240 numbered poster reproductions and 7 of the 16 unnumbered bonus plates. Of the 97 artists represented in Les Maitres de l'Affiche, some were preeminent painters and printmakers at various stages of their careers: Toulouse-Lautrec, Denis, Bonnard, Vallotton, Puvis de Chavannes. Others were famous illustrators and cartoonists of the period, still well known to art collectors and bibliophiles: Forain, Caran d'Ache, Ibels, Willete, Boutet de Monvel, Leandre. But there were also all those whose names say ""poster,"" the conquering pioneers of the new medium: Cheret himself, Mucha, Steinlen, the Beggarstaffs, Grasset, Penfield, Parrish, Bradley, and Hardy.This edition reproduces the plates in their original numerical sequence, one to a page, retaining the standardized tan border introduced by the editors of Les Maitres. The bonus plates, originally unnumbered and issued at various times, have been given the letters A through P and have been placed at the end of the volume. The List of Plates indicates the exact months in which Maitres subscribersreceived these bonus plates. In order to keep the plate pages uncluttered, the captions on those pages have been limited to plate number (or letter) and the artist's name. The List of Plates also furnishes essential data on the original full-sized posters: their dimensions, the year in which they were first published, city of publication, and specific print shop responsible. A special Dover feature, which is almost certainly a first ever, is a full literal translation of the text of all posters printed in a language other than English. These are all new direct translations from French, German, Italian, Spanish, Dutch, Danish, Czech, and Hungarian.

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