Do you ever wonder why people today aren't getting your message? Maybe you can relate to how they feel--bombarded, skeptical, stressed, overloaded--looking for something amidst the pressure of life that will make a real difference. Your mission is as compelling as ever! But hitting people with more promotions, flyers and brochures isn't helping them find the good news. What if you could break through the clutter and find the direct route to their hearts and minds? It's easier than you think. With proven "now" communication strategies--practical solutions and principles that build trust instead of walls--you can make every aspect of a person's engagement with your church simple and more rewarding. Packed with short illustrations and real-life stories, this book is written for leaders in today's attention-deficit world, making it easy to grab, read and use anytime. When you help clear the path, you help people take their next step toward Christ.