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Medien verstehen. Der McLuhan-Reader (1964)

von Marshall McLuhan

Weitere Autoren: Siehe Abschnitt Weitere Autoren.

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2,510184,511 (3.79)16
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.… (mehr)
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Dr. McLuhan gave us a group of insights into the transition from getting our information primarily from the print mediums to the screen exposed information bath of today. The epigrams are on the money, and so is the overall message. How we get our information has a serious effect on the way our brains process and retain the information. Into the bargain the medium necessarily transforms the information it tries to transmit. This book is still worth reading, and paying attention to the point of view, as well as the portrait of the pre-internet age , will be helpful for the ages to come. ( )
  DinadansFriend | Feb 28, 2020 |
This was a frustrating read. Lots of intriguing ideas, but presented with vague language and very little supporting evidence. Sometimes while reading it I was unsure if I was reading the profound thoughts of a genius that was above my comprehension, the ramblings of a mad man, or just the drivel of a hack who thought he was a lot more clever than he actually was.

The scholarship in this book is embarrassingly sloppy. At times he makes big claims with absolutely no evidence to support them. When he does offer evidence it is often anecdotal, with no reference to anything concrete. He'll write something like "a study was conducted in Canada a few years back in which X happened," and then use that as solid proof that X is universal. Come one man! Where's the citation? You expect me to believe the outrageous claims you're making with no proof? I felt like I was reading cult literature at times. What's more, some of his claims, without a good understanding of the context, can be taken as quite racist.

I read one defense of his lack of evidence which argued that he came from the humanist tradition (he was an English professor) which does not rely on the scientific methods of hypothesis and experimentation, etc. That's a terrible excuse. If you're going to start spouting off about cognitive science and social psychology you better bring some hard evidence to support your claims or no one will take you seriously.

I really want to give this book a higher rating, because some of his ideas are very interesting and sound plausible and I do think I have learned to look at media and world history in a new way. But I could not in good faith recommend this book to a friend unless they were hardcore about media studies. I could possibly forgive the lack of evidence and recommend it to someone with a caveat regarding such, but his terrible prose is perhaps an even bigger hurdle to get over than his credibility. He presents his ideas in metaphors, but, because of the nature of his topics, sometimes it's difficult to be sure if he is being literal or metaphorical. This may be cute to some, but it is embarrassingly bad for a scientific text. Furthermore, many of his theories are contradictory, which makes it even more difficult to understand or take seriously.

I wish someone would go through this book, pluck the interesting and plausible ideas from it and present them in a clear way that exposes the contradictions and areas that require more research for support, because there is a lot of good food for thought in the pages of this book. Unfortunately, I don't think those morsels are worth the effort of reading this book. ( )
  joshuagomez | May 31, 2019 |
Original and urgent warning of mass media's effects. ( )
  jasoncomely | Dec 28, 2017 |
One of the most important books of the time.

https://m.youtube.com/watch?v=162MrujXTek
  gmicksmith | Jan 29, 2017 |
La bibbia della comunicazione. Ancora attuale. ( )
  permario | Jan 8, 2016 |
keine Rezensionen | Rezension hinzufügen

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AutorennameRolleArt des AutorsWerk?Status
Marshall McLuhanHauptautoralle Ausgabenberechnet
Lapham, Lewis H.EinführungCo-Autoreinige Ausgabenbestätigt
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In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.
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Wikipedia auf Englisch (4)

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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Durchschnitt: (3.79)
0.5 1
1 4
1.5 1
2 17
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3 49
3.5 9
4 58
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