Innovation (in/eva/shen) n. 1. Something newly introduced; a new method or device. 2. An improved management technique that escalates a business's success. 3. The most effective and useful guide to making a business #1. Pfizer, DuPont, Rubbermaid, 3M, General Electric. These are some of the most successful companies in the world, and the reason can be summed up with one word: innovation. In this first book in our exciting new BusinessMasters series, the CEOs and chief officers of innovation at these firms reveal the secrets of how their companies made it to the pinnacle of success. Explaining how they maintain their strengths in such areas as invention, design and product research, they show readers how they too can create their own processes to sustain innovation and creativity within their company, illustrating their points with fascinating and entertaining anecdotes including DuPont's creation of the covered golf ball (the biggest innovation in the game in 35 years), GE's introduction of the screw-in fluorescent lamp and 3M's invention of the Wet-or-Dry sandpaper. Featuring an introduction by Tom Peters, the undisputed leader on the subject, Innovation brands the BusinessMasters series for immediate recognition.